Digital Advertising Market Analysis | Alibaba,Facebook Inc. Amazon,Baidu and Google
GMD predicts the revenue of global digital advertising market to reach $664.7 billion by 2026, representing a 2019-2026 CAGR of 11.29%.
The digital ad is becoming the lion’s share in the whole pie of media advertising.
Highlighted with 72 tables and 73 figures, this 156-page report “Global Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Region 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
Click Here to Download Free Sample Report >> https://www.kennethresearch.com/sample-request-10085951
The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others
Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Qualitative Analysis 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 19
2.3 Market Restraints and Challenges 22
2.4 Emerging Opportunities and Market Trends 25
2.5 Porter’s Fiver Forces Analysis 28
3 Segmentation of Global Market by Platform 32
3.1 Market Overview by Platform 32
3.2 Global Mobile Advertising Market 2015-2026 35
3.3 Global Desktop Advertising Market 2015-2026 39
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 40
4 Segmentation of Global Market by Ad Format 41
4.1 Market Overview by Ad Format 41
4.2 Global Digital Display Ad Market 2015-2026 44
Our Other Reports:
- North America digital advertising market
- Europe Digital Advertising Market
- Asia-Pacific Digital Advertising Market
- Food Acidulants Market
- Foley Catheters Market
- Folding Walkers Market
- Skincare Products Market
- Skincare Market
About Kenneth Research:
Kenneth Research provides market research reports to different individuals, industries, associations and organizations with an aim of helping them to take prominent decisions. Our research library comprises of more than 10,000 research reports provided by more than 15 market research publishers across different industries. Our collection of market research solutions covers both macro level as well as micro level categories with relevant and suitable market research titles. As a global market research reselling firm, Kenneth Research provides significant analysis on various markets with pure business intelligence and consulting services on different industries across the globe. In addition to that, our internal research team always keep a track on the international and domestic market for any economic changes impacting the products’ demand, growth and opportunities for new and existing players.
Email: [email protected]
Phone: +1 313 462 0609
This post was originally published on Aerospace Industry