Telia Company announces the appointment of Mathias Berg as SVP, Head of TV & Media
Mathias Berg, currently VP, Head of Advertising Nordic and Deputy CEO TV4 Media, will join Telia Company’s Group Executive Management team as SVP, Head of TV & Media, succeeding Casten Almqvist, who will leave Telia Company on December 1, 2022.
Allison Kirkby, Telia Company President and CEO, says: “I am delighted and proud to promote Mathias into the role of SVP, Head of Telia’s TV & Media business unit, and to welcome him into our Group Executive Management team. Mathias’ extensive sector experience, sharp commercial acumen and deep understanding of Telia’s TV & Media assets, having been in various leadership roles in TV4 Media for eight years, makes him the perfect candidate to succeed Casten and lead our TV4 and MTV businesses into their next exciting, more digital phase.”
Mathias Berg will be succeeding Casten Almqvist as he leaves Telia Company after more than a decade leading TV4 and MTV, the last three of which as head of Telia’s TV & Media business.
“I want to express my huge and heartfelt thanks to Casten Almqvist who has been an outstanding leader of Bonnier Broadcasting and Telia’s TV & Media business for a total of 11 years. Under Casten’s leadership TV4 became Europe’s most profitable commercial broadcaster and remains so today. As Casten moves on from Telia, he leaves a proud legacy for Mathias to build on in this new digital era.”
Telia Company today also announced plans to simplify the TV & Media organization set-up, putting the viewer experience at the heart of the future organization. The TV & Media business unit will, under the leadership of Mathias Berg, consolidate all its linear and streaming content under TV4 and MTV, offering more flexibility for viewers and a richer set of products for advertisers.
Mathias Berg says: “Telia’s ambitious transformation builds on TV4 and MTV’s digital success to date, and I am excited to lead the business during this next phase of digital transformation. Bringing our broadcast and streaming resources together to create one national go-to destination will allow for an outstanding viewer experience no matter how, where and when viewers want to watch our amazing content.”
In the future, TV4 in Sweden and MTV in Finland will span linear, AVOD, HVOD, and SVOD streaming services, thereby strengthening their national champion status via a one cross-platform approach. As part of the initiative, C More premium content will be transferred into the TV4 Play and MTV Katsomo streaming services, offering a more focused slate of premium Nordic content.